Yes, you read that right. Precisely. What if your first Google AdWords campaign, ever, was a Product Listing Ads one? If you’re expanding your business online, or turning your brick and mortar shop into a pure online presence, I say that Product Listing Ads is what you should start with. But why? It sounds so…
One afternoon, about two weeks ago, I was buying the last things we needed before we went on a short holiday. There I was, in the parking lot, putting bags from my shopping cart in the trunk of my car, when the phone rang. I was convinced it was my wife, telling me that there’s…
Stop making excuses and start tracking your leads and conversions, even if they happen over the phone or through e-mails. It’s pretty amazing how features which are available since long, long time ago are still neglected by both advertisers and their customers. And how customers and advertisers keep throwing money out the window without the…
You’re running an E-commerce shop, or are in charge of advertising it, and you’re looking at a loooong list of products. You have cheaper products, and more expensive products. Popular products and less popular products. High-margin products and low-margin products. And there are a lot of them. Analysis paralysis is what comes to mind. “I…