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Make sure your AdWords destination URLs work

If you’re only advertising a certain website, and not managing it yourself, odds are that at one point one of the URLs your ads point to will not work. It happened to me, after a few years of no such issues whatsoever.

That is a violation of Google AdWords Destination URLs policy, which states, among others, the following:

  • Your website can’t be under construction or link to an error page.
  • Your destination URL can’t return an error status code beginning with a 4 or a 5 (such as a 405 error).

If you’ve been careful enough, you’ve asked your webmaster to make sure the website does not return an error status code for a page which does not work, or which no longer exists.

I for one, when I’ve noticed that on E-Commerce websites products get moved, or they get deleted, and I was not notified by the shop manager that they’ve moved or they’re no longer sold, I asked the developers to redirect the broken URLs to a search results page, which checked for products matching parts of the old URL. If http://example.com/widgets/blue/nice-blue-widget-medium-size.html was not available, the server redirected to http://example.com/search/nice+blue+widget+medium+size, and hopefully something similar was found, and a penalty was avoided. [Read more…]

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AdWords long keywords lists organizer

What do you do, when you’ve got a long, heterogenous list of keywords? You don’t place it all in the same Ad Group, right? No. Be it from AdWords’ KeyWord Tool, from the list of suggested keywords when you create a new ad, or downloaded from Google Analytics, you need to split it into smaller, targeted groups of keywords.

One way is to put it in a text editor, and start copying and pasting until you’re done. Loooong after you’ve started.

Another way would be to use the AdWords Editor and its keyword grouper, and let it split it into smaller groups, and placing them in ad groups. But that does not offer you enough control. [Read more…]