Or, in other words, how broad is broad match?
Any serious AdWords manager is watching the search terms attracted by her keywords religiously.
And any serious AdWords manager has already been frustrated by the fact that he cannot see, in one table, side by side, the search term, the match type of the keyword, and the keyword which was triggered by it.
Ok, it’s a known fact that you can go to your keywords tab, and select one keyword, and click on “See search terms”, so you can see only the search terms attracted by that particular keyword.
But would you do it a hundred times a day? Click, “See search terms”, click, “See search terms”, click, oh, no, I’ve already clicked that before, back to square one …
Disclaimer: the solution I’m going to provide only works for search terms which attracted at least one click.