What do you do, when you’ve got a long, heterogenous list of keywords? You don’t place it all in the same Ad Group, right? No. Be it from AdWords’ KeyWord Tool, from the list of suggested keywords when you create a new ad, or downloaded from Google Analytics, you need to split it into smaller, targeted groups of keywords.

One way is to put it in a text editor, and start copying and pasting until you’re done. Loooong after you’ve started.

Another way would be to use the AdWords Editor and its keyword grouper, and let it split it into smaller groups, and placing them in ad groups. But that does not offer you enough control. [Read more…]